During the Küf/mold edition, a traveling art project, in Rotterdam thirty local artists and from the rest of the world got connected to a shop in the area of Charlois. Every artists made an artwork at the location. I got appointed the location of the second hand shop called ‘Piekfijn’.
‘Piekfijn’ has shops in several locations in Rotterdam and sells second hand products of all kinds, from clothes to furniture and board-games to bicycles. Because the shop has an image of being very cheap and is mostly visited by people who can’t afford expensive products, I decided to play with this.
I spent a whole day at the shop to find out all the brands of products that where for sale in the shop. The whole list of brands I had cut out in stickers and applied this at the shopping window of the shop, making people aware of the fact that, although all products are second hand, the shop still sells very good and even expensive brands.